WEB SITES:
Lexus Auto Show Site
FindMyDestiny.net
Lexus "Minority Report" Experience
Lexus IS 300 Launch Site
This was for a Lexus tie-in with the 2002 Spielberg film "Minority Report." The concept I came up with involved transporting the user into the world of the film via a pseudo-game, which required the user to travel around in - and interact with - a futuristic Lexus while trying to get to a getaway car, also a Lexus.

A lot of kudos goes to Hi-Res in London for making the site look amazing. I'd been a huge fan of their work and saw this as the perfect opportunity to work with them.


AWARDS:
Clios - Silver
One Show - Bronze
Communication Arts - Interactive Annual
British Academy of Film and Television Arts - "Online Entertainment"
London International Advertising Awards - Winner
FWA - "Site of the Month"
Ad:Tech Awards - "Audience-Building Campaign"
I can say with a certain degree of confidence that its the only car site in existence that features a sobbing BMW owner, a head-bobbing pimp, and a bull giving a matador a prostate exam.

The purpose of the site was to introduce the Lexus IS 300 in 2001. The target market was made up of latte-sipping, Internet-savvy professionals who were looking for an alternative to the lemming-esque BMWs.


AWARDS:
Communication Arts - "Site of the Week"
International Automotive Advertising Awards - Bronze
WebAwards - "Outstanding Website"
Yahoo! - "Site of the Day"
For the 2000 Team One holiday party, instead of renting out the club du jour, as wed typically done in the past, we turned an abandoned warehouse into a fictional New Orleans supper club called Club Nola.

The site's inspiration came from the classic game Myst, and I ended up turning the site into a journey to a dark part of the French Quarter in search of a Tarot-reading voodoo queen. I even wrote a fake club review to create the illusion that Club Nola was the new magma-hot spot in LA. This caused some problems when several employees went to the same spot the next weekend, thinking it was a real club, only to find an empty building.


AWARDS:
New York Festivals - Finalist
WebAwards - "Outstanding Website"
Based on the strategy that it was an auto show you can visit from anywhere, my concept for this 2002 site was the idea of having a portable auto show you could carry around in your pocket like a PDA or cell phone.


AWARDS:
Clios - Finalist
WebAwards - "Outstanding Website"
iNova Awards - Silver
Lexus.com
I was the lead copywriter during the creation of Lexus.com's fourth major redesign in 2001, and its latest version, which launched 2003. While brainstorming the most recent Lexus.com, we decided to feature a giant Flash animation in each of the model's homepages, a first for major car sites at the time.


AWARDS:
Lexus.com has been consistently rate in the top five in the J.D. Power automotive Web site rankings for the past several years.
Team One Agency Site (Phase 1)
Trying for years to shed its reputation as "The Lexus Agency," Team One Advertising decided it was time for an image change in 2004. The reason why it had this reputation in the first place was because it was created by Saatchi to handle the Lexus account.

I thought this history could be used to Team One's advantage. I created a strategy and concept that stated that just as Team One was built from the ground up to turn Lexus into America's top luxury car company, we could "build" a whole new agency around each of our clients  to achieve that same kind of success.


AWARDS:
FWA - "Site of the Day"
WebAwards - "Outstanding Website"
TheNewIS.com
The tagline for the launch of the redesigned Lexus IS was "Why Live In One Dimension?" What this communicated was that rather just being a pure sport sedan, the IS excelled in several areas. So we created three launch sites - one advertising the IS as a performance car, another as if it were a luxury vehicle, and finally a site that highlighted its amazing technology. All three "launch sites" co-existed in one space, just as luxury, technology and performance live harmoniously in one car.  

The first month sales of the IS exceeded Lexus expectations by 50%.


AWARDS:
FWA - "Site of the Day"
International Automotive Advertising Awards - Silver
WebAwards - "Outstanding Website"
LexusSafety.com
The very first Website I worked on, back in 1999.

AWARDS:
Clios - Silver
One Show - Finalist
Cannes Lions - Finalist
New York Festivals - Bronze
Communication Arts - "Site of the Week"

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